I am fully immersed in second quarter analytics, and that means it is time to evaluate our strategies of 2014 to ensure we are getting results and maximizing those marketing dollars before the halfway point at the quarter’s end.
What am I seeing results on this year?
- Facebook ad campaigns for strategic targets that happen in “real time” are generating clicks, buzz, likes, and populating like crazy. Users say they dislike seeing adds and the “likes” of friends, but they are actively engaging and clicking on sponsored feed items and their friends’ interests. Ignore the general public complaints, and set your bids for your Facebook ads for maximum exposure. Transfer your visual digital ad dollars (think: banners) into sponsored ads.
- Ride short waves! The more an ad or post (short hand) immediately relates to pop culture, the more exposure it receives.
- Successful partnerships for small business are easily the most efficient way to access large databases of potential clients without sacrificing ad dollars on hit or miss campaigns. Find complementary products and services, and create an alliance. Schedule email blasts and product highlights to coincide with each other. Remember to include as much collaborative, quality CONTENT DATA as possible. Then linkback, linkback, linkback! Find another partner and repeat.
- Collect client data, as much as possible, while they surf your website. It’s not a bad idea to boost your ecommerce check out procedures with some “off the wall” questions for enhanced R&D. Website polling is dying, so make sure if you go the way of a poll, to create incentives for participation and required log ins.
These four picks are working for us. Reach out to me if you need help making them work for you!